<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Coxwell & Gain]]></title><description><![CDATA[Coxwell & Gain]]></description><link>https://www.coxwellandgain.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 19 Jul 2026 03:57:05 GMT</lastBuildDate><atom:link href="https://www.coxwellandgain.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How much a brand needs to work on AI recommendability depends primarily on its buyers.]]></title><description><![CDATA[Most conversations about AI visibility assume there is one best approach. There isn't. Organizations differ dramatically in how their buyers discover, evaluate, and ultimately choose products.]]></description><link>https://www.coxwellandgain.com/insights/how-much-a-brand-needs-to-work-on-ai-recommendability-depends-primarily-on-its-buyers</link><guid isPermaLink="false">6a57c497a4777ca49cc35c8d</guid><pubDate>Wed, 15 Jul 2026 17:40:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d32cf0_9a190587bcb04cbfade6728548106e9d~mv2.png/v1/fit/w_1000,h_719,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jessica Bowman</dc:creator></item><item><title><![CDATA[Most Organizations are Missing a Layer of Optimization in AI Visibility]]></title><description><![CDATA[The AI Visibility industry is having an incomplete conversation for AI Visibility. Spend five minutes reading about AI visibility and you'll see the same conversation repeated over and over. GEO, Citations, Prompt engineering, Structured data, Entity optimization, and AI-friendly content and website development. ]]></description><link>https://www.coxwellandgain.com/insights/most-organizations-are-missing-a-layer-of-optimization-in-ai-visibility</link><guid isPermaLink="false">6a4e7f8e1f10d1afcb580092</guid><pubDate>Wed, 08 Jul 2026 17:06:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d32cf0_36ad22f6802f49ddbebef19c7622cc59~mv2.png/v1/fit/w_1000,h_814,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jessica Bowman</dc:creator></item><item><title><![CDATA[Marketing Doesn't Own Everything AI Needs]]></title><description><![CDATA[For decades, organizations have treated search visibility as a marketing responsibility.



Today, most organizations are applying that same operating model to AI visibility.]]></description><link>https://www.coxwellandgain.com/insights/marketing-doesn-t-own-the-knowledge-ai-needs</link><guid isPermaLink="false">6a4e77b21f10d1afcb57edee</guid><pubDate>Wed, 08 Jul 2026 16:22:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d32cf0_d35aef47959a43c2b607c3cd9c6aa13e~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jessica Bowman</dc:creator></item></channel></rss>