Our point of view on AI visibility and getting recommended

By Jessica Bowman, Coxwell & Gain Most product pages are designed to answer a familiar set of questions such as: What is the product? What does it do? What are its specifications? What features does it have? What configurations are available? For search, that information works perfectly. But AI doesn't help AI respond to the questions buyers are asking. Buyers give AI a different job than they gave search engines. Buyers expect AI to: Help them choose a product ➔ That requir

Most conversations about AI visibility assume there is one best approach. There isn't. Organizations differ dramatically in how their buyers discover, evaluate, and ultimately choose products.

The AI Visibility industry is having an incomplete conversation for AI Visibility. Spend five minutes reading about AI visibility and you'll see the same conversation repeated over and over. GEO, Citations, Prompt engineering, Structured data, Entity optimization, and AI-friendly content and website development.

For decades, organizations have treated search visibility as a marketing responsibility. Today, most organizations are applying that same operating model to AI visibility.