Services that help you earn more buyers
in Al conversations
AI Search isn't one problem, and it isn't solved by one team. We help you diagnose what's getting in the way, determine what needs to change, and build the capabilities to improve AI visibility and recommendations over time.
We have a soft spot for B2B equipment manufacturers. And problems that don't fit neatly into a box.
WHAT WE DO
We have a complete system for AI visibility and recommendations (from diagnosis to capability).
FOR OTHER PROJECTS
Services for every stage of expanding AI visibility.
Our services can span the full lifecycle—from preparing teams and diagnosing what's getting in the way to expanding visibility, mobilizing the right teams and building lasting in-house capability.
Start where you're ready.
1
Prepare everyone that influences AI responses
Leadership Wake-Up Call
Enterprise-wide Wake-Up Call
Custom Briefings
Custom Workshops
And more
EXAMPLE SERVICES:
Bring leaders and teams up to speed on how AI Search works, what's changing, and why it matters now. Create the shared understanding needed to move from discussion to action.
2
Find Out Why
You're Left Out
EXAMPLE SERVICES:
Why You're Left Out Audit™
Why Them, Not Us? Analysis™
Technical GEO audit
Al Search Program Audit
And more
Diagnose what AI sees, says and recommends—and what's getting in the way. Pinpoint the issues most likely to be costing you recommendations and buyers.
3
Get Found
Make sure AI can find, access and understand the information it needs about your brand. Identify the technical and information gaps limiting your visibility.
EXAMPLE SERVICES:
Technical GEO TA Search Audi
Crawlability & Al Access
Schema & Strictured Dati
Entity Strategy
Information Architecture
Content Architecture
Authority & citation signals
And more
4
Be Found, Understood &
Get Recommended
Get Recommended Content Playbooks™
Get Recommended Content Briefs™
Gap Analysis
Al Narrative Strateg
Evidence & Entity Expansion
Authority & Amplification
Response Plans
Writer Training
And more
EXAMPLE SERVICES:
Strengthen the evidence, narratives and authority AI uses to evaluate—and recommend—your brand. Give AI stronger reasons to choose you for the buyers and situations where you're the right fit.
5
Set Up the Right
Monitoring
Prompt Portfolio Architecture™
Prompt Monitoring Architecture™
Tool Stack Evaluation & Selection
Metrics to Monitor
Reporting & Action Cadence
Monitoring Tool Setup
And more
EXAMPLE SERVICES:
Build monitoring and metrics that tell your team what's changing, what matters and where to act. Turn visibility data into decisions—not another dashboard nobody knows what to do with.
6
Mobilize
the Organization
EXAMPLE SERVICES:
Get the right teams doing the work only they can do to improve AI visibility and recommendations. Translate findings into role-specific actions so the work doesn't stall with the AI Search team.
Cross-Functional Activation
Team Enablement
Process Improvements
Response Planning
And more
7
Make AI Search
Work In-house
Cross-Functional Activation
Team Enablement
Process Improvements
Response Planning
And more
EXAMPLE SERVICES:
Build the systems, processes and operating model that make AI Search manageable at scale. Leave your team with the capability to run and improve AI search systematically, inhouse.
Yes, we get into the weeds.
Yes, we do SEO, too.
Coxwell & Gain's work isn't limited to AI narratives, recommendaiblity, frameworks and cross-functional change. We work directly with your SEO, GEO, AI Search, and development teams on the technical and content, and measurement each can help execute.
SEOinhouse.com supports the full remit of today's SEO team (GEO + SEO).
FOR THE SEO, GEO & AI SEARCH TEAM
TECHNICAL GEO & AI ACCESS
-
AI crawler access and directives
-
Rendering and indexability
-
Canonicals and duplication
-
JavaScript dependencies
-
Information architecture
-
Internal linking
-
Schema / structured data
-
Content discoverability
ENTITY & KNOWLEDGE SIGNALS
-
Entity definition and disambiguation
-
Product / category relationships
-
Product × use-case associations
-
Schema entity relationships
-
Knowledge graph alignment
-
Citation and source analysis
CONTENT & EVIDENCE
-
Buyer-question gap analysis
-
Comparison and alternative coverage
-
Claims and substantiation gaps
-
Evidence availability
-
Expert knowledge gaps
-
AI-readable decision content
AI SEARCH MEASUREMENT
-
Prompt portfolio development
-
Prompt monitoring architecture
-
Recommendation-rate tracking
-
Competitor inclusion / displacement
-
Citation and source monitoring
-
Narrative and response analysis
Stay ahead of how to respond to AI driven discovery
SUBSCRIBE
Practical insights on how to respond.
SUBSCRIBE
We help brands understand why they're losing buyers in AI conversations, and what to do about it.
Why You're Left Out™
A FOCUSED PLACE TO START
Diagnostic
A focused diagnostic of one product, solution or buying situation to understand how AI evaluates you, where you're losing ground to competitors, and what appears to be driving the difference.
WHAT WE'LL DIAGNOSE
Where AI may be costing you buyers
We'll examine how AI is evaluating and framing your offering in selected buyer conversations, including where competitors may have an advantage.
How deep the visibility problem appears to go
We'll identify whether the blocker appears addressable through content and marketing, or points to a need for SME input, solution changes or operational action.
What deserves attention first
You'll leave with the highest-priority areas to investigate or address next.